Google - Do You Love It, Hate It Or Just Love To Hate It?

When you sit down to talk to internet marketers about Google, there are usually three different opinions; those who love it, those who hate it and those who just love to hate it. What do I mean by that?

Get into a discussion about Google with a seasoned internet marketing veteran and you will soon discover the definite dividing lines. For those, like me, who love Google and all of the products and services they offer, chances are you will discover that they are making a decent living from everything that is offered to them. From SEO to AdWords and AdSnse to the webmaster tools, there are so many useful applications that you can put into practice and become successful online. The trouble is, you have to be able to follow rules, put in the time and energy and really make a business from your efforts. Those who are able to do that generally love Google.

Then you talk to the next fraction and they truly hate it. Most often though, you find out that at one time they were making some pretty decent money using at least a portion of what Google has to offer, but then in the next breath, it was all taken away from them. Yanked out from under their feet with no warning and no means of redemption. Typically, these are people who are constantly trying to outsmart the search engines, bending the rules until finally they snap. At that point Google slaps them hard and takes everything they have worked so hard on away leaving them at a loss to know what went wrong. The funniest thing is, even though they hate it, they still will use some of the products, at least the ones they have not been banned from yet.

Then the last group of people are the ones who sit on the fence somewhere in the middle. They know what opportunities Google is offering them, but they haven't quite figured out how to put the puzzle together yet. So they love and hate it at the same time. It is these people who are on the brink of either going one way or the other. If I have to give anyone bit of advice it would be to knuckle down, do the work, abide by the rules and eventually it will pay off.

When you start trying to take shortcuts, trying to find ways around the rules and basically, getting lazy, that is when you will get into trouble. I would venture to guess that almost everyone who is trying to make money from the internet, unless you are an absolute newbie, already has the knowledge about how to do it, what they lack is the drive and ambition to actually do the work.

If you are an absolute newbie and you need tips and information, go to someone who is making money from Google to learn from. Don't have a mentor who cannot follow rules as he will take you down that same path he has walked. The fact is that Google owns about 70% of all search traffic and cutting your business off from that is pure madness.

So for those of you who love to hate Google, it is time to make a decision. Do you or do you not want to succeed? Success only comes with hard work and doing things right the first time. Because with Google, there is no second chance. It is one or the other.

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PayPal versus Google Checkout: A Comparison

Now that Google Checkout is available, web sites and their developers have multiple options for quickly and easily accepting electronic payments over the Internet. While both provide a means for buyers to securely shop, and both have anti-fraud policies to protect both consumers and businesses, we feel most businesses will want to use PayPal primarily, but offer Google Checkout for those buyers who are not comfortable using PayPal.

Google Checkout is simply the guardian of credit or debit card information. When a buyer checks out with Google Checkout, they can optionally transmit their mailing address or email address to a merchant, as well as opting into a merchant's newsletter. From the merchant's perspective, adding Google Checkout is as simple as using the Google Checkout site to generate HTML code and pasting it into their site. In exchange for this, Google collects a small fee, which can be reimbursed through purchasing Google's AdWords services.

When a buyer checks out, their credit card is charged, they receive an email, and the merchant receives an email. A few days later, the merchant, through their checking or savings account, receives the money from the buyer. At the end of the month, the merchant's sales are tallied up and fees are assessed. The standard Google Checkout fee is two percent of sales plus twenty cents per transaction. Through purchasing AdWords, merchants can receive ten dollars of free sales for every dollar spent in AdWords. As an example, a merchant who spends $50 per month in AdWords can process up to $500 in sales that month for free.

PayPal is a much more full-featured financial services provider. They provide for a holding account that can be optionally tied to an interest-bearing money market or even a debit card. PayPal also holds an advantage in that it is available in over fifty five countries as of this writing, while Google Checkout is only available in the United States. From the buyer's perspective, PayPal may be more convenient as it allows for purchases funded by a credit or debit card, as well as a checking or savings account.

While more and more ads on Google's ad network are carrying the Google Checkout badge, PayPal has 100 million users world-wide. Although Google Checkout is just starting off, PayPal has a massive lead in both time and users. Additionally, PayPal has established relationships with thousands of merchants, while Google is just starting to build their network. Another point in PayPal's favor is that the service that many believe made it into the success it is today, eBay, has disallowed Google Checkout as a means of paying for auctions, claiming it to be an unauthorized payment service that lacks a proven track record.

For a point by point comparison, we'll first consider the merchants. While PayPal has thousands, as well as the eBay marketplace, Google has hundreds, including buy.com and eCost.com. PayPal accepts credit and debit cards as well as bank accounts for making payments, while Google Checkout only accepts credit and debit cards. PayPal allows you to rate merchants on EBay only, while Google allows buyers to rate any merchants. PayPal is available in fifty five countries in six currencies, whereas Google Checkout is only available in the United States in US Dollars. PayPal will not allow a buyer to hide their email address, while Google Checkout will allow the buy to choose whether or not to share it. PayPal was literally built on user-to-user payments, while Google Checkout only allows payments to be made to established merchants. PayPal charges merchants 1.9 to 2.9 percent of sales, plus thirty cents per transaction, while Google Checkout charges two percent of sales plus twenty cents per transaction.

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